E-commerce Modernization

Wholesale Platform Redesign

Rebuilt a legacy wholesale experience into a modern system — cleaner navigation, faster product discovery, and a backend designed around clinic workflows.

React Django OpenAI API Docker
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What We Delivered

Wholesale-First UX

Clinic-first information architecture with faster scanning, clearer product context, and reorder-friendly paths. Designed specifically for the workflows of healthcare professionals who need rapid, accurate product selection.

Catalog Performance

Optimized browsing and search for high-SKU environments so discovery stays fast as inventory grows. Implemented efficient filtering, caching strategies, and search algorithms to handle complex product catalogs.

Backend Modernization

Normalized data models, role-based access control, and observability-ready structure. Built a scalable architecture that supports multiple user types and provides visibility into system performance.

Impact

UX Outcomes

  • Cleaner navigation that reduces cognitive load
  • Faster reorder flows for returning customers
  • Less friction throughout the purchasing journey

Backend Outcomes

  • Cleaner data flows with normalized schemas
  • RBAC permissions for granular access control
  • Cloud-ready architecture for future scaling